Our Blog


Starch can actually shorten the life of a shirt by reducing the fabric’s ability to bend, stretch and straighten and heavy starching reduces the tensile (resistance to tension) strength by 20-30%, according to DLI. The advantages of starching? Better whiteness, a crisper look and increased resistance to staining. Starched or not, we’ll keep your shirts and blouses looking their best, so you’ll look yours.

High-tech cool.

Scientists at Stanford have invented a new fiber that not only lets perspiration evaporate quickly, but it also allows infrared body heat to escape. By allowing thermal radiation, air and water vapor to pass through clothing, the wearer can feel nearly 4 degrees (F) cooler, reducing the need for air conditioning. That’s cool!

Silk scarves.

Proper scarf care adds years of life and wear. There’s nothing as luxurious as silk, or as delicate to clean. You can hand wash and press at home, but the experts recommend dry cleaning to avoid color loss, fabric damage or dye transfer, especially for crinkled (plissé) or brocades. To get the most from your investment, avoid bright sunlight – it will fade your scarf, keep makeup and perfume on your skin, not your scarf.

Smarter clothes.

Wearable technology is still in the early days, and shirts that control temperature or pants that charge your phone are still in the planning stages. Fashion and technology are combining to create a few surprises — like comfortable stiletto heels of thermoplastic or Ralph Lauren’s $295 PoloTech shirt that monitors heart, breathing and balance. We’ll be ready to clean your wearables, even if they’re equipped with digital displays or calculating circuitry. Read the BBC report here.

The classic white button-down.

In crisp cotton or soft silk, the tailored shape of the shirt brings elegance to distressed denim or conservative suiting. Smart women rely on this true wear-anywhere closet staple for the office, a night out or a weekend stroll. Tuck it in or let it hang loose, you can’t go wrong with a white shirt. Throw it over a tee and worn jeans, tuck it into a black pencil skirt or top it with a tweed blazer.  Glamour.com shows eighteen photos.